About Us

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About Us
About Us


Elm Tree Distributors Pte Ltd began operations in 2004 as a wholesale distributor. To get to know our customers better, we opened our first retail store ten years ago. With the internet becoming a big part of our lives, we ventured online hoping to make it more convenient for customers and to gather direct feedback.

However, our hope is the same. Elm Tree always try to filter out early learning resources that cultivate our child's vital life skills and develop creativity. Our early learning materials include children’s activity books, educational toys, posters, puzzles, sound & game books and CDs,

Our products are specially chosen for children up to 12 years old. The focus is to foster strong literacy and numeracy foundation.

For Parents (themselves) and for Teachers, Elm Tree has a good variety of parenting and supplementary books and CDs as well as Arts and Crafts to bring out the "Artist" in the child.

For our business partners :

We are experienced in our Regional Markets. With our base in Singapore, our distribution channels encompasses Brunei, Malaysia, Hong Kong, Indonesia, Thailand, and Vietnam. In Singapore, our retail outlets are in Paragon, Downtown East E! hub, One Raffles Place and Kallang Wave Mall.

We are the exclusive distributors for Alligator, Hinkler, Kumon, Phidal, Letterland, besides many others.

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